American Express

The challenge for this project is to create an engaging and memorable experience for American Express Card Members at the Austin City Limits Music Festival. The exclusive, limited-edition NFTs available for scan at the American Express Experience, along with other benefits offered at the Card Member Lounge, are a key part of this initiative. Swopes, the Amex Ambassador and content creator, is helping to promote these offerings and generate excitement among festival-goers. In addition to creating buzz around the NFTs and other benefits, the challenge is to provide an elevated and enjoyable experience that will leave a lasting impression on Card Members, encouraging them to continue using their Amex cards in the future.

The goal of this project is to promote American Express and its exclusive benefits to festival-goers at the Austin City Limits Music Festival. By providing Card Members with a unique and engaging experience, Amex hopes to generate excitement and build brand loyalty. The limited-edition NFTs available for scan at the American Express Experience, along with other benefits offered at the Card Member Lounge, are key components of this initiative and are designed to encourage Card Members to use their Amex cards for future purchases. Swopes, as an Amex Ambassador and content creator, is helping to amplify these offerings and generate buzz around the benefits of being an Amex Card Member. Ultimately, the goal is to create a positive association between American Express and the festival experience, driving increased usage of Amex cards in the future.