Nifty Gateway 2021 - Sold-Out Collection

In 2021, Swopes embarked on a meaningful journey to showcase her sold-out collection with Nifty Gateway, aligning the event with #WorldGiraffeDay. The driving force behind this initiative was to shed light on the pressing issue of giraffe displacement, a problem that threatens the habitats and populations of these majestic creatures. Through her artwork and sales, Swopes aimed to support the Somali Giraffe Project and raise crucial awareness about this issue.
Clients
Nifty Gateway
Timeline
2021
Services
Website
Nifty Gateway
Challenge

Highlighting Giraffe Displacement Through Art

The challenge for Swopes was to effectively use her art to illuminate a serious environmental issue - giraffe displacement. This required not only creating compelling pieces but also educating herself and others about the situation. To achieve this, Swopes traveled to various cities, aiming to bring attention to the plight of giraffes. She also had to ensure that her artwork genuinely captured the beauty and spirit of these animals, using photos provided by the Somali Giraffe Project.

Goal

Raising Awareness and Support for the Somali Giraffe Project

Swopes' goal was to use her art to raise awareness about the issue of giraffe displacement and generate support for the Somali Giraffe Project. She aimed to create artwork that would resonate with people, encouraging them to learn more about the issue and contribute to the efforts of the Somali Giraffe Project. Through her sales, she hoped to provide financial support to the project and underline the importance of collective efforts in ensuring the future of giraffes.

Result

Successful Awareness Campaign and Significant Fundraising for Giraffe Conservation

Swopes' efforts resulted in a highly successful event that not only showcased her sold-out collection but also brought the issue of giraffe displacement into sharp focus. Her artwork, inspired by the captivating photos from the Somali Giraffe Project, deeply resonated with her audience, leading to increased awareness about the cause. The collection was a sell-out success, raising over $60,000, providing invaluable support to the Somali Giraffe Project. This initiative underscores the power of art in driving social change and highlights the critical role of collective responsibility in safeguarding the future of our planet's wildlife.

Let's Create

Empower Your Brand's Potential

Get in Touch
Get in Touch